The 'goal of the marketing program is to increase awareness of Albuquerque as a positive place...'
The City of Albuquerque has issued a big challenge, considering all the recent bad publicity it has gotten regarding violent crimes and police shootings.
The city is looking to hire a company to market it on the national, and even international, level as a premier location for relocating and expanding companies.
Mayor Richard Berry’s office said Friday that the “goal of the marketing program is to increase awareness of Albuquerque as a positive place to live an grow a business among local residents.”
The city has issued a request for proposals from marketing firms. While the RFP wasn’t immediately available, Berry’s office said the program “will have a special focus on audiences within the startup community, including business founders, investors, management and workforce talent, and their influencers. The primary goal is to position the Albuquerque area as a vibrant center for entrepreneurship.”
It wasn’t immediately clear how long the marketing program would last, how much the city might spend on it, or where the money would come from.
It was not immediately clear whether the RFP is related to an Oct. 30 article in the Wall Street Journal article about recent Albuquerque’s crime wave, or whether it had been in the works for awhile.
— Dennis Domrzalski
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