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N.M. Dissed by Betty Crocker!

N.M. Dissed by Betty Crocker!

Yes, even Betty Crocker, the giant food company that's part of General Mills, apparently doesn't know that New Mexico is a state.

Update No. 2: Turns out Mike of Betty Crocker assigned New Mexico the same recipe as the State of Maryland.

Update: At 2:49 p.m. Wednesday, General Mills spokesman who identified himself only as Mike, responded to an ABQ Free Press email about the omission to say that Betty Crocker had given New Mexico a recipe. But the “Three-ingredient Lemon Loaf” recipe made with Betty Crocker cake mix, lemon yogurt and water didn’t sound too New Mexican.


It’s enough to make you want to scream. New Mexico is a state and we have recipes here! Even good ones.

BettyCrockerLogoYes, even Betty Crocker, the giant food company that’s part of General Mills, apparently doesn’t know that New Mexico is a state. The company put out an email newletter Wednesday listing the best recipes of 2015 from each state, and yikes-a-rooskies, New Mexico isn’t on it.

Betty Crocker’s recipe cards with states’ names jump from New Jersey to New York with no mention of New Mexico. The company has a recipe from the District of Columbia, which is not even a state. It also seems to have forgotten to name the “Tennessee” recipe card, but at least it had a card for the Volunteer State that comes after South Dakota alphabetically.

The failure to recognize New Mexico as a state and as a place that has recipes — maybe even good ones, too — has riled some of Betty’s fans. Comments have started to pour into the company’s web site.

“Where is my state??? New Mexico has been a state for over 100 years (longer than Arizona!),” one person wrote. Said another, “So… did you know New Mexico is also a state?” And another wrote, “Would have been nice had you added New Mexico.”

Albuquerque food expert and author Gwyneth Doland seemed surprised by Betty Crocker’s exclusion of New Mexico from its best recipe list, but she said that New Mexicans need not worry about the corporation’s poor knowledge of geography or history.

“There are no home cooks in New Mexico who need Betty Crocker to tell them how to make green chile or sopapillas or biscochitos, so who the hell cares if they left us off the list,” Doland said. “If Betty Crocker needs a recipe from New Mexico, I’ll show them how to make a knuckle sandwich.”

Click here to see Betty Crocker’s recipe list that doesn’t include New Mexico.

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Albuquerque’s definitive alternative newspaper publishing an inquisitive, modern approach to the news and entertainment stories that matter most to New Mexicans. ABQ Free Press’ fresh voice speaks to insightful and involved professionals who care deeply about our community.
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  • Julie Hobus
    January 1, 2016, 3:16 am

    What’s truly sad is that General Mills has both a cereal plant and a high altitude test kitchen in Albuquerque!

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Johnny Vizcaino is an editorial intern at ABQ Free Press Weekly.

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