Blush & Whimsy Founder heading to L.A.
Micaela Brown, founder & CEO of New Mexico beauty business, Blush & Whimsy, hails from a military family.
She’s been in Albuquerque for just four years now, and she said the city has been good to her, being very welcoming and supportive of new ideas and empowering for start-ups like hers.
Combining her marketing savvy with the use of social media tools and her indomitable spirit, Brown is unequivocally an Albuquerque Entrepreneur gone big time, fast. At a time when many New Mexican hopes and dreams are geared toward making headway in the world of film & media, her fledgling Albuquerque-based start-up is invited to entertainment’s biggest party.
With that, Brown’s goal of celebrating New Mexico and showcasing it to the world in a positive light is well on its way to fruition.
Brown said it started with a recent email from “The Oscars.” If her Blush & Whimsy suppliers can achieve the quantities in demand, Brown will be nicely positioned at the movie industry’s biggest night of the year on Feb. 26 in Hollywood, where she’s been invited to take up residence in a 10’x10′ Oscar event booth which will dole out upwards of 100 units directly to entertainment’s biggest names. The Academy has also asked that she be on hand at an upcoming Academy event in April.
Since launching last fall, with a minimal financial investment she charged to her own personal credit card, the majority of the publicity she’s received has been through social media followers sharing information about her products and her marketing content.
Since that initial investment, she’s more than tripled her bottom line. Most of her existing customers are in Chicago and New York where the bulk of the orders for her signature lipstick originate. Brown utilizes local businesses, talent and organizations to power her specialty brand.
In addition to having manufacturers in Taos, Florida and China, Albuquerque start-up resources helped to fuel the growth of Blush & Whimsy.
Brown taps into working within the community by hiring local photographers and suppliers, and she’s partnered with Adelante Development Center, which employs people with disabilities in upwardly mobile industries.
With more than fifty thousand social media followers worldwide, expect to hear more about Micaela Brown and Blush & Whimsy as the New Mexico-based business continues to grow and make waves across the globe. See her unique beauty products at blushwhimsy.com