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Adidas Sneaker Designed To Represent New Mexico

Adidas Sneaker Designed To Represent New Mexico

"I am very inspired by the landscape specific to New Mexico, including its vast desert and the plants that flourish there," said artist Jordana Schrager.

Adidas commissioned 12 women artists to create a special sneaker using a white Ultraboost X as their canvas. The sneakers are part of Adidas’ limited edition “Boost the Nation” collection, which features 50 new shoes to represent each U.S. state.

“I am very inspired by the landscape specific to New Mexico, including its vast desert and the plants that flourish there,” said Jordana Schrager, the artist who designed the New Mexico shoe along with several others.

The artists, who were chosen with the help of Refinery29, used a variety of mediums to recreate iconic, state-appropriate imagery on the shoes. Wisconsin’s cheese, Georgia’s peaches, and Vermont’s green mountains are all accounted for in a unique way. The Tennessee shoe features it’s most famous cuisine smoky Memphis-style BBQ while the South Carolina sneaker includes shrimp and grits.

Artist Carrie Chan “looked to the state gems and stones for inspiration” for Colorado.

For Arizona, artist Sophia Chang said “I wanted to capture the desert sunset gradient and the colorful cacti that fill it.”

Schrager, who also designed the sneaker to represent Utah, said she was “inspired by Utah’s natural wonders, such as the canyons and mountains.”

The sneakers are being sold in an online auction, and all proceeds go to Women Win, a charity devoted to advancing women’s leadership.

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Albuquerque’s definitive alternative newspaper publishing an inquisitive, modern approach to the news and entertainment stories that matter most to New Mexicans. ABQ Free Press’ fresh voice speaks to insightful and involved professionals who care deeply about our community.

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  • Judy
    July 15, 2017, 8:08 am

    Addidas and this designer should have done better research….New Mexico doesn’t have Saguaro cactus.

    REPLY
    • Nancy@Judy
      July 23, 2017, 7:55 pm

      Not only does NM not have Saguaro cactus, the state bird, the roadrunner, would have been the perfect choice for running shoes.

      REPLY
The following two tabs change content below.
Albuquerque’s definitive alternative newspaper publishing an inquisitive, modern approach to the news and entertainment stories that matter most to New Mexicans. ABQ Free Press’ fresh voice speaks to insightful and involved professionals who care deeply about our community.

Latest posts by ABQ Free Press (see all)