Despite having relatively little traffic noise to keep them awake at night, New Hampshire locals would pay $200 if it meant sleeping easy.
On average, Americans are willing to spend $120 a night in order to get some decent sleep. People in different states were willing to pay more than others — sleep is obviously highly important to people from New Hampshire — despite having relatively little traffic noise to keep them awake at night, New Hampshire locals would pay $200 if it meant sleeping easy.
New Mexicans, however, would be willing to pay $102. Those who valued a good night’s sleep the least were Oregonians, who would be prepared to offer $93.13.
The survey also looked at what different professions would be willing to spend on sleep. Unsurprisingly, considering the long hours they work and stressful situations they encounter, healthcare workers would be prepared to pay the most: $164. The industry that values sleep the least is the pharmaceutical industry, with workers claiming they’d pay $91.